Pet Accessories Brand
Pet Supplies
The Problem
Crowded category with declining conversion rates. Catalog cannibalization issues.
Our Strategy
Catalog consolidation, variation optimization, and conversion-focused A/B testing.
Results
134% sales increase. Conversion rate improved 59%. Streamlined from 47 to 28 SKUs.
Sales Growth
Baseline→+134%
Conversion Rate
7.4%→11.8%
SKU Count
47→28
Before & After
Before
After
